Strategy

So. Many. Options. 

When it comes to communications, deciding how and where to spend your time and money can be overwhelming. A solidly researched strategy will tell you where the best investment in your communications would be. And once you have a strategy in place, with guidelines and action steps, you’ll have the ability to make quicker and better decisions and get better results. Sarah & Company Communications can figure out what’s working for you, what’s kinda working for you, and what’s definitely not. We can also analyze all the options, weed out those you can ignore, and help you get started or improve in the ones that work best for you and the people you serve. We look at the big picture and the small details. A strategy is key to accomplishing your short and long-term goals.  Examples of Strategies We’ve Created →

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.

Michael Porter

Packages for NEW Clients

Choose the one that's right for you
We help many of our clients with strategy on an ongoing basis, but we also offer first-time clients a choice of three strategy packages. The packages differ in cost, depth and how much work you want to do vs. want us to do.
Package 1

Puddle Jump

Feeling lost when it comes to your communications but don’t have much of a budget? Pick Sarah’s brain for ideas and advice before you make any decisions or spend money that may not get you the results you want.

This package includes...

One 1-hour strategy session with Sarah.

Your choice: in person in Terrace, online through Skype or Facetime, or by phone.

What are you struggling with the most? What are your biggest questions surrounding your communications materials and techniques? Come to us with your big questions, and those niggly ones in the back of your mind too. Using her knowledge and expertise, Sarah will help you figure out the best next steps.

This package is our most basic, so we do not conduct any research before the session. And it’s up to you to take your own notes. (You’re welcome to record the conversation)

After we talk, you are also on your own – although we’ll be rooting for you the whole way and would love to hear about your progress!

$199 + GST

199

+ GST
Package 2

Lake Swim

It’s hard to have an objective view of your communications and understand the way others perceive you when you are so deeply immersed in your work. You need someone with experience and knowledge to review your materials, fine tune and focus your messaging and positioning, and outline easy-to-follow actions steps and techniques for you to follow to get the results you want.

This package includes...

One 4-hour strategy session with Sarah: With up to 10 key staff from your organization.

In-Depth Questionnaire: Before the strategy session, we’ll send you a questionnaire and review your answers so we can get into the good stuff right away when we meet.

Materials Review: Before the first strategy session, we’ll get you to send us all of your past and current communications and marketing materials. We’ll review these for positioning, messaging, copy, impact and consistency. Don’t worry. We’ll send you a list of what we need from you!

Action Summary Report: In an approximately 5- to 15-page PDF report that we’ll send you by email, we’ll summarize the key concepts that came up in the strategy session. We’ll also outline clear action steps for you to follow as well as relevant guidelines, techniques, materials and tools you may need to put in place. This document will be a helpful resource while we work together and afterwards.

Industry Research: We’ll research your industry’s current economic context, and communications strategies and trends. This research will uncover what is and isn’t working for you and organizations like you, and how you can build on what is as well as stand out. We’ll do some research before the strategy session and some more before we send you the Action Summary Report.

Extra Resources: Depending on the topics and issues discussed in our strategy session, and in the Action Summary Report, we’ll send you extra resources. Resources may include guidelines, checklists, templates, worksheets, informational articles, research reports, links, etc.

$3,499 + GST

Payment plans are available. Depending on location, extra costs may be required for travel.

3,499

+ GST
Package 3

Ocean Dive

You know your communications need some love. It’s been lacking for some time and you can’t put it off any longer. It’s time to bite the bullet and invest.

Maybe your organization has grown? Or the economic context or political climate is different now? Maybe what you do and who you serve has changed but your copy and communications doesn’t reflect this? Or maybe it’s just time to get with the times and make some updates so that your communications stand out and reach the people you want to reach?

Whatever the reason, it’s time to get clear on what your organization is all about, it’s strengths and value, and get that message to the people who matter. Your communications and marketing materials need to truly reflect who you are and what you do best. So it’s time to take a deep dive into your organization and its communications.

This package includes...

One full day 7-hour Strategy Session with Sarah: With as many key staff as you want.

In-Depth Questionnaire: Before the strategy session, we’ll send you questionnaire and review your answers so we can get into the good stuff right away when we meet.

Materials Review: Before the first strategy session, we’ll get you to send us all of your past and current communications and marketing materials. We’ll review these for positioning, messaging, copy, impact and consistency. Don’t worry. We’ll send you a list of what we need from you!

Action Summary Report: In a 10- to 20- page PDF report that we’ll send you by email, we’ll summarize the key concepts that came up in the strategy session. We’ll also outline clear action steps for you to follow as well as relevant guidelines, techniques, materials and tools you may need to put in place. This document will be a helpful resource while we work together and afterwards.

Core Copy Document (includes 2 rounds of revision, 1 major and 1 minor): This 10- to 20-page document will be your organization’s one-stop shop for all of your organization’s key messages and copy. The copy is versatile and can be used on your website, in promotional materials, reports, etc. Having your core copy in one place will help save your organization and staff time, effort and money, and keep your communications consistent.

Depending on the type of organization you are and what you need, the following may be included in the Core Copy document: Vision, Values, Mission Statement, Value Statement, Positioning Statement, Key Messages, Tagline, Target Market Breakdown, Unique Selling Position, Your Story, About Your Organization, Services Offered, Client Process, etc.

Industry Research: We’ll research your industry’s current economic context, and communications strategies and trends. This research will uncover what is and isn’t working for you and organizations like you, and how you can build on what is as well as stand out. We’ll do some research before the strategy session and probably some more before we send you the Action Summary Report.

Extra Resources: Depending on the topics and issues discussed in our strategy sessions, we’ll send you helpful resources to help you with your specific concerns and goals. Resources may include guidelines, checklists, templates, worksheets, informational articles, research reports, etc.

$6,999 + GST

Payment plans are available. Depending on location, extra costs may be required for travel.

6,999

+ GST