Skeena-Nass Centre for Innovation in Resource Economics
Developed a distinct brand and branded materials that engaged with and promoted SNCIRE to government, potential partners and sponsors, as well as current and potential members. Materials included key messages, taglines, new website (design and content), membership package, sponsorship package, promotional handouts, annual report, etc.
To increase brand awareness while supporting innovators in the region, also created, and coordinated an annual regional event, the Northwest Innovation Challenge. This event, along with the new brand and promotional materials, increased SNCIRE’s presence throughout the region, which led to more partnerships and more funding.